What do THE BAD GUYS and THE UNBEARABLE WEIGHT OF MASSIVE TALENT have in common?
They both share the same April 22nd release date. They both have new trailers out today (you can see them here and here), and they both have very low awareness.
Of the films currently being tracked, GUYS has 11% awareness, while TALENT is dead last at 10%. The good news is that they can only go up from here.
And let’s hope they do. We need animated movies to succeed in theaters (not just at home), and we also need original, wackadoodle movies like TALENT to find an audience.
We will have updated numbers for both films later this week. So keep an eye out to see if these trailers make an impact.