The Quorum

Trailer Callback: August 2-5

In early August, we got three movie trailers: CINDERELLA, CRY MACHO, and VENOM: LET THERE BE CARNAGE. In terms of awareness, Amazon has to be feeling good about the 11 point gain made by CINDERELLA. That film seems to be running on all cylinders. VENOM added two points, which may not seem like much, but […]

Read More…

Amazon gets a great pick-up.

ICYMI, HOTEL TRANSYLVANIA: TRANSFORMANIA has just been sold to Amazon for a reported $100M. Perhaps that’s not surprising, given the value proposition for family films at home. It’s much cheaper to subscribe to Amazon Prime than spend $8-$12 per family member to see it in a theater. As a result, Amazon is having a moment. […]

Read More…

FREE GUY proves that theatrical is still relevant.

If there was any question about the health of theatrical, one need look no further than FREE GUY. If there was any question about whether day-and-date erodes theatrical, one need look no further than FREE GUY. With $28M, FREE – an original IP – opened bigger than well-known entities, including THE SUICIDE SQUAD ($26M), THE […]

Read More…

It feels like an old-fashioned opening weekend.

Forgive the nostalgia, but we have three movies that are opening exclusively in theaters. None are day-and-date releases. There’s nothing from Marvel. No DC movies. Just three films catering to different audiences. Let’s all pretend for just a moment that the Delta variant doesn’t exist. Well, sadly, Delta does exist, and there will no doubt […]

Read More…

Cinderella is on the rise.

Amazon looks to score with another pandemic pick-up What happens when you combine Camila Cabella, Billy Porter, and “Rhythm Nation”-era Janet Jackson? Magic. Or at least, very high levels of awareness. Amazon spent the pandemic scooping up titles originally set for a theatrical release but sidelined by theater closures. Most notably, it released COMING 2 […]

Read More…

Trailer Callback: July 22-29

Things are looking good for 3 of the 4 films. From Will Smith and Lady Gaga to Paul Rudd and the all-star cast of DUNE, this Trailer Callback isn’t short on star power. Who reigned supreme? Which trailers led to the biggest bump? Now we’re talking. Enough with these five or six-point gains in awareness. […]

Read More…

New to The Quorum: TICK, TICK…BOOM!

Today we welcome TICK, TICK…BOOM! to The Quorum. Based on the off-Broadway musical, BOOM! marks the directorial debut for Lin-Manuel Miranda. Miranda has been busy as a producer. The animated film VIVO debuted this week on Netflix, and he was also behind IN THE HEIGHTS from earlier this summer. Critics have been kind to these […]

Read More…

New to The Quorum: BEING THE RICARDOS

We love Javier Bardem. We also love Nicole Kidman. But the last time Kidman waded into the TV catalog, we got “Samantha” in a sluggish BEWITCHED. But BEING THE RICARDOS also has Aaron Sorkin behind the camera. With MOLLY’S GAME and THE TRIAL OF THE CHICAGO 7 on his resume, Sorkin has become not just […]

Read More…

In search of a norm

POSTED ON AUGUST 9, 2021 Do the numbers still make sense for day-and-date releases? Listen, we knew this day was coming.  Ever since Comscore (née Rentrak) aggregated box office data and ever since Box Office Mojo made those numbers readily available to the public, we’ve been living in an idyllic world of data transparency. There was […]

Read More…

New to The Quorum: DON’T LOOK UP

If you’ve scored five Oscar nominations and one win for your two most recent films (VICE, THE BIG SHORT), you can pretty much get anyone you want to appear in your next movie. Here’s a list of some of the folks appearing in Adam McKay’s upcoming Netflix film DON’T LOOK UP: Timothée Chalamet, Leonardo DiCaprio, […]

Read More…