Weekly Unaided Awareness Chart – LILO & STITCH Hits A New High

About Unaided Awareness: “What upcoming movies are you aware of?” Each week, we ask thousands of people this simple, open-ended question. The results are what we call unaided awareness. It’s unaided because we don’t provide a list of films, artwork, or descriptions. The respondents have to know about the film on their own. Unaided awareness is highly correlated to box office performance. The thinking goes that if someone can name a film off the top of their head, chances are they want to see it. Because it is unaided, the numbers tend to be small but mighty. 

The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). Early signs of UA more than six weeks out often translate to box office success upon release. The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). Early signs of UA more than six weeks out often translate to box office success upon release.

This week, we welcome FINAL DESTINATION: BLOODLINES and M3GAN 2.0 back to the main chart. FINAL returns after a three-week absence, while M3GAN was gone for four weeks.

The week’s big news is LILO & STITCH, which reached 5% for the first time in its illustrious run. The two Memorial Day releases, LILO and MISSION: IMPOSSIBLE—THE FINAL RECKONING, have been neck-and-neck for several months. This week, LILO opens up a commanding lead.

Both films are now eight weeks from release, meaning they will graduate off the chart after next week. At eight weeks out, only two films had higher scores than LILO. BARBIE and DEADPOOL & WOLVERINE were at 6% unaided at this point, and both films had 8% unaided at seven weeks out. We’ll see if LILO can reach those heights next week.

After debuting last week, FREAKIER FRIDAY just misses the main chart and slips to Bubbling Under. BALLERINA is inching closer and closer to 1%, and ELIO has finally registered unaided awareness above 0.75%.

Elsewhere, A MINECRAFT MOVIE is the top movie this week, with 7% unaided. THE WOMAN IN THE YARD arrives in theaters at 4%, A WORKING MAN sits at 3%, and DEATH OF A UNICORN hit 2%. SINNERS finally crossed the 1% threshold, hitting 2%, and DROP reached 1% for the first time.