Weekly Unaided Awareness Chart – Could FREAKIER FRIDAY Be An Early Fall Hit?

About Unaided Awareness: “What upcoming movies are you aware of?” Each week, we ask thousands of people this simple, open-ended question. The results are what we call unaided awareness. It’s unaided because we don’t provide a list of films, artwork, or descriptions. The respondents have to know about the film on their own. Unaided awareness is highly correlated to box office performance. The thinking goes that if someone can name a film off the top of their head, chances are they want to see it. Because it is unaided, the numbers tend to be small but mighty. 

The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). Early signs of UA more than six weeks out often translate to box office success upon release. The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). Early signs of UA more than six weeks out often translate to box office success upon release.

There are few things that give us more joy here at The Quorum than the recent Jamie Lee Curtis renaissance, which began with her return to HALLOWEEN in 2018 and KNIVES OUT a year later. While she cut her teeth on the original HALLOWEEN in 1978, it was her work in the 1980s that we love the most, with TRADING PLACES (1983) and A FISH CALLED WANDA (1988) being two standouts.

Last week, we got our first look at Curtis in FREAKIER FRIDAY, and this week, the film makes its debut on the Weekly Unaided Awareness Chart at 1%. Truth be told, the film was not far from reaching the 2% mark. This is a terrific start for a modestly budgeted film that sits 24 weeks from release.

Last week, KARATE KID: LEGENDS made it to the Bubbling Under chart; however, it couldn’t quite replicate that feat. In its place, BALLERINA crosses the 0.75% mark for the first time. We’ll see if it can make it two weeks in a row or, even better, graduate to the main chart. That certainly seems possible, given that Lionsgate released a new trailer for the film a few days ago.

Elsewhere, SNOW WHITE arrives in theaters with 14% unaided, while THE ALTO KNIGHTS eked out 1% in its final frame. A few upcoming releases crossed the 1% mark for the first time, including A WORKING MAN (2%), DEATH OF A UNICORN (1%), and THE AMATEUR (1%).