Two weeks ago, when the terrific reviews for CHALLENGERS were released, The Quorum was projecting an opening weekend in the $6M – $8M range. At the time, we wondered if the reviews would lift the tracking data. The numbers somewhat improved down the homestretch. Awareness climbed 9 points since that story was published. And interest […]
What do EZRA and HAIKYU!! THE DUMPSTER BATTLE have in common? EZRA is a drama from Bleecker Street, while HAIKYU from Crunchyroll is an anime film that is breaking box office records in Japan. That’s not it. What they share is that both are opening on May 31st, the weekend after Memorial Day. These are […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. As expected, on the heels of its trailer […]
Let’s give a special shout-out to MGM for doing what few studios do anymore. Last week, they published the stellar reviews for CHALLENGERS two weeks before the film’s release. It could end up being one of the year’s best reviewed movies. For the past few years, embargoes have restricted when critic reviews can be released. […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. JOKER: FOLIE A DEUX first registered unaided awareness […]
Lionsgate films can, for the most part, be sorted into three groups: Horror Films Hard-R Action Faith Based In a bit of news making, Adam Fogelson, the Lionsgate moderator, kicked off the panel by highlighting five projects and properties in development. In terms of presentations, Lionsgate kicked things off with Guy Ritchie’s upcoming THE MINISTRY […]
Five years ago, on the same stage, Warner’s presented the trailer for JOKER for the very first time. It remains one of the most electric CinemaCon moments in recent memory. You just knew this movie was going to be huge. Director Todd Phillips returned to the stage to present the first look at JOKER: FOLIE […]
Back in January, we noted that this could be enormous for animation. A closer look at the poster grades for the year’s first quarter confirms the genre’s 2024 potential. Over the first three months of the year, two of the three films earning an audience grade of A are animated films, including DESPICABLE ME 4, […]
The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release. The power of a trailer. We’ve seen it […]
Of the many challenges facing theatrical over the past five years (pandemic, superhero fatigue, a pair of industry strikes), the one constant has been the success of horror films. Though not for everyone, the genre has ardent fans who appreciate sharing a good scare in a theater with fellow horror fans. Relatively cheap to make, […]
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