Making sense of the box office It was reported earlier today that BLACK WIDOW grossed an estimated $80M in theaters this weekend, breaking the pandemic-era record of $70M set by F9 two weeks ago. These seem like big numbers, but is there a way to know for sure? Can we figure out what these numbers […]
JUNGLE CRUISE leapfrogs five films; cracks the top 10
JUNGLE CRUISE jumps over several films as it rises from #11 to #6 in awareness among upcoming releases. Watch for this one to hit the top spot in the coming weeks. Meanwhile, BLACK WIDOW closes out its run at the top spot with 55% awareness. […]
Trailer Callback: June 29 – July 1
Clifford is top dog. The biggest single event in a film’s marketing campaign is the release of a trailer. Usually, each spot has a lifecycle of about a week. After seven days, the trailer has been viewed, shared, talked about, and written about by the media. It then enters the long-tail. At The Quorum, we […]
Awareness for HALLOWEEN KILLS has yet to take off.
There has been a flurry of horror films over the past two months. As expected A QUIET PLACE PART II did very well. THE CONJURING: THE DEVIL MADE ME DO IT pulled in decent numbers while SPIRAL: FROM THE BOOK OF SAW and THE FOREVER PURGE landed on the soft side. Now it’s time for […]
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