That’s a shame. Not only will we have to wait an extra eight months to see the film, but SPIDER-VERSE is now more than a year away from release. That means it temporarily gets removed from The Quorum until June 2nd when it re-enters that one-year window. Prior to being pulled, SPIDER-VERSE ranked in the […]
The THOR: LOVE AND THUNDER campaign begins.
At 81 days before release, we admit we were growing a bit concerned about the lack of material for THOR: LOVE AND THUNDER. That’s because most of the July releases already have trailers out, including MINIONS: RISE OF GRU, PAWS OF FURY, WHERE THE CRAWDADS SING, NOPE, BULLET. TRAIN and DC LEAGUE OF SUPER PETS. […]
Step aside Sony and Paramount. It’s time for Disney to shine.
Watch out—we are about to enter the Disney era. Sony and Paramount have led the box office recovery, but the post-pandemic baton is about to be passed to Disney. First, a look back. THE SONY ERA It would be hard to overstate Sony’s success during the five-month stretch from last October through February. Keep in […]
FATHER STU is showing nice interest, but would people rather watch it at home?
Let’s give credit where credit is due. Sony has done a very nice job of building awareness for FATHER STU. As STU arrives in theaters today, it has 45% awareness. That’s higher than AMBULANCE, which hit theaters last week with a 38% awareness. Now, I don’t think anyone is expecting STU to light up the […]
SONIC THE HEDGEHOG 2 was huge. Can LIGHTYEAR and MINIONS: THE RISE OF GRU do even better?
Just how big was SONIC THE HEDGEHOG 2? It more than doubled the largest PG or G-rated opening of the pandemic. The previous record was held by SPACE JAM: A NEW LEGACY at $31M. It was the first PG or G film to open above $70M since FROZEN 2 in 2019. It’s fair to say […]
Has Hollywood given up on Mother’s Day?
Why hasn’t someone planted a flag on the May 13th weekend? Ok, yes, Roadside Attractions has FAMILY CAMP opening that weekend. And Universal has FIRESTARTER on the 13th, but that one is getting a day-and-date release on Peacock. There are no major-studio, theatrical-only releases scheduled for Mother’s Day weekend. This speaks to two pandemic distribution trends. […]
Lionsgate ships SHOTGUN WEDDING off to Amazon
To be honest, we thought the days of studios selling their wares to streamers were over. Sure, it made sense during the height of the pandemic when theaters were mostly closed. But today, not so much. Of course, there are always extenuating circumstances. And as Deadline reports, it could have been a case of Amazon […]
Uh-oh. Numbers for FANTASTIC BEASTS: THE SECRETS OF DUMBLEDORE have stalled.
With just two weeks to go, FANTASTIC BEASTS: THE SECRETS OF DUMBLEDORE is stuck in neutral at the exact time it should be accelerating. During the home stretch, we typically see tracking numbers rise sharply. But, as you can see here, the numbers for DUMBLEDORE have barely moved. For example, awareness is 46%, which is […]
THE LOST CITY was huge with women. Now what?
Up until around 6 PM on Sunday, the biggest movie story of the weekend was the terrific opening for THE LOST CITY. With a $30.5M debut, CITY marked the first time women – especially those over 35 years old – went to the theater for a non-tentpole superhero movie. It was the strongest sign yet […]
WONKA, MISSION: IMPOSSIBLE 7 and THE FLASH among films removed from The Quorum
Not to worry, they will be back. Back in 2020, when The Quorum first started, we were starting from scratch. We had no data. The primary objective was to build a library. The first step was to start asking people about upcoming movies. Over time, we started to build a database of films. Trends began […]
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