With DOCTOR STRANGE IN THE MULTIVERSE OF MADNESS having graduated from film tracking, this seems like a good time to take a look at the other movies in the DC/MCU group.
The departure of STRANGE coincides with the addition of three new titles to The Quorum tracking: GUARDIANS OF THE GALAXY, VOL. 3; ANT-MAN AND THE WASP: QUANTUMANIA; and SHAZAM!: FURY OF THE GODS. If nothing else, it’s clear that the brevity of titles like IRON MAN is long gone.
How do things look in the MCU/DC world with all this transition? Let’s start with THOR: LOVE AND THUNDER. It’s been three weeks since Disney and Marvel gave us the first trailer for THOR. Back then, awareness for the film was at 44%. When the trailer was released, we expected awareness to cross 50%. As you can see below, THOR did even better landing at 51%.
How does THOR stack up against the other films in this group? It turns out that the trailer lifted THOR to the top spot just above BLACK PANTHER: WAKANDA FOREVER.
When we look at the other metrics, however, WAKANDA is tops. It ranks #1 in Interest, Location, and Fee or Free, meaning not only do people want to see it, but they want to see it in a theater, and they’d be willing to pay to see it (as opposed to watching it for free). This is especially remarkable given that Disney has yet to release a trailer for the film.
What’s also becoming clear is that Warner Bros. has some work to do when it comes to BLACK ADAM. The film ranks last or 2nd to last in all the metrics, which is surprising given that a teaser was released in October of last year. This will undoubtedly change. Dwayne Johnson showed up in person at CinemaCon to introduce a new trailer. And he is a tireless promoter of films, which he will certainly do for this passion project.
Still, ADAM lacks the foundational audience awareness and interest that you would expect from a DC title. Especially one starring Dwayne Johnson.
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