Weekly Unaided Awareness Chart – JURASSIC WORLD REBIRTH And THUNDERBOLTS* Hold, THE ACCOUNTANT 2 Debuts

About Unaided Awareness: “What upcoming movies are you aware of?” Each week, we ask thousands of people this simple, open-ended question. The results are what we call unaided awareness. It’s unaided because we don’t provide a list of films, artwork, or descriptions. The respondents have to know about the film on their own. Unaided awareness is highly correlated to box office performance. The thinking goes that if someone can name a film off the top of their head, chances are they want to see it. Because it is unaided, the numbers tend to be small but mighty. 

The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). Early signs of UA more than six weeks out often translate to box office success upon release.

As we saw last week, the Super Bowl can be hugely important in establishing unaided awareness for a film. Many of the movies that advertised during the game saw sizable increases in unaided.

This week is nearly as important. This is when we see which films hold and which lose awareness. Last week, we identified JURASSIC WORLD REBIRTH and THUNDERBOLTS* as the big winners. Both films earned that title again this week, as they are the only two films not to lose ground.

LILO & STITCH pulled back by two points, while MISSION: IMPOSSIBLE – THE FINAL RECKONING, HOW TO TRAIN YOUR DRAGON, M3GAN 2.0, and HOW TO TRAIN YOUR DRAGON lost a point. SMURFS fell off the Bubbling Under chart.

Also slipping is FINAL DESTINATION: BLOODLINES, which surprised us last week when it landed with 1% unaided. We see it happen time and time again when a film debuts on the chart in the wake of a trailer release, only to fall off the chart the following week. THE ACCOUNTANT 2 may be next to follow this path. It debuts with 1%, thanks to a trailer. But will it be here next week?

Elsewhere, THE MONKEY scored the highest unaided of the week, with 5%, just a fraction higher than JURASSIC. THE UNBREAKABLE BOY opens without having reached 1%. Meanwhile, LAST BREATH crosses 1% for the first time.