The Weekly Unaided Awareness Chart includes any film more than six weeks from release, registering at least 1% unaided awareness (UA). This metric is highly correlated to opening weekend gross. Early signs of UA more than six weeks out often translate to box office success upon release.
While DUNE: PART TWO leads all films with 5% unaided awareness for the second straight week, we are seeing increased strength from both GODZILLA X KONG: A NEW EMPIRE and DEADPOOL 3, both of which climb from 2% to 3% this week.
GARFIELD was at 1% last week but slips slightly and temporarily falls off the chart. Don’t be surprised to see it return in the coming weeks. Also showing early signs of life just below 1% is CIVIL WAR, scheduled to open on April 12th.